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Feeding America Food Truck Campaign

This was a short project for a college class focused on advertising campaigns. This one was an idea I developed around the non-profit Feeding America. I decided on creating a fake campaign for a food truck that would go to neighborhoods struggling with feeding their kids over the summer when school was out. For this project, I created a van wrap, a postcard mailer, a gable box mailer, and a school handout. The most challenging and educational part of the project was creating all the copywriting for it, for different parts of the project had to be targeted toward different groups of people. For example, the school handout had to be understood by young kids, while the gable box mailer was directed towards richer adults that had the capacity to donate to the cause. 

Feeding America School Handout Final.png
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Gable-Box-Mailer.jpg
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