The direction was to design packing for a couple of dried fruit products. These fruits are created by crossbreeding different fruit. I decided on a younger target audience and to get younger people interested in eating dried fruit. This was accomplished through fun, cheerful packaging with cute characters and simple explanations of the crossbred fruit. 

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This project was actually first done in freshman year of college, but I decided to refresh it
post-college. I learned so much since freshman year and I wanted to see how I could apply my new knowledge to a project that had good ideas but a pretty bad execution.

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White paper photo created by kues1 - www.freepik.com