Fusion Fruit Packaging
The direction was to design packing for a couple of dried fruit products. These fruits are created by crossbreeding different fruit. I decided on a younger target audience and to get younger people interested in eating dried fruit. This was accomplished through fun, cheerful packaging with cute characters and simple explanations of the crossbred fruit.
This project was actually first done in freshman year of college, but I decided to refresh it
post-college. I learned so much since freshman year and I wanted to see how I could apply my new knowledge to a project that had good ideas but a pretty bad execution.
White paper photo created by kues1 - www.freepik.com