This style guide was made for a fictitious niche hotel. I chose to create a hotel based of the plushie and stuffed animal culture in Japan and centered it around all things soft and cute. Creating the book was a long but fun process which challenged me to really think about cohesive design across an entire book. 

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https://www.flipsnack.com/CarissaLoser/carissa-loser-identity-systems-booklet-flipbook.html